Digital marketing spending will surpass traditional ads for the first time in 2019 based on the latest forecasts and trends.
It's pretty interesting to look at the trends, where the mobile is by far the fastest and largest component captured almost two-thirds of the market. The growth of Amazon is a positive sign for a lot of advertisers as a way to diversify away from Facebook and Google and adds more competition to the marketplace. As a number of subscribers for traditional media shrinks, online streaming services like Hulu and Netflix can be another way for them to monetize their offerings.
Finally, while both Facebook and Google have been extremely profitable, their market share stays flat and the growth has come from an overall larger growing digital marketing pie. Once digital marketing fully reaches its potential, it will be interesting to see where the tech giants turn for their next growth opportunities.
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