If you have a mobile device with an internet connection, you've most likely used your device during your commute to the office, to school, to class, to your interview, on the train, etc. If you have, you're not alone. In fact, Marketing Tech reveals that commuter-shopping is gaining swift and incremental momentum as a result of the widened access to mobile devices. More and more people have the opportunity to sell and purchase items on the go; buyers now have access to digital credit cards, apple pay, and paylater among other options. Some journalists claim that commuter buyers make a niche market for a playful, easy to view/mobile friendly product that is not too costly and can be purchased without the need to take out one's physical credit card. The rise in shopping while commuting is telling and I'd be interested to see how far companies are willing to go to sell their products on the go. Will more investment go into train and bus-stop marketing? will wifi-accessible trains and buses increase? the future is definitely interesting for your everyday commuter.
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