DM for B2B Companies (4)

Another important channel for B2B Companies is social media. Social media is becoming increasingly important for B2B companies to consider as many of the  decision makers at potential clients are active on social media. This was likely not as prominent 5-10 years ago. For example, if you are an HR-focused software company, there is a good chance that the person in HR who can make a purchasing decision is active or at least has social media accounts and checks them. B2B companies can think about the social media channel as a way to control digital real estate and continue to promote the brand. Facebook is known to be the most effective social network to use to target clients on the B2B side. Instagram is starting to become more important as well. The social channel will only gain importance in the future as a means for B2B companies to use to acquire clients.