In class we’ve talked about how Google My Business helps boost
traffic to the local business substantially. Detailed information about your
business, along with organic customer reviews, are almost the prerequisite for customers
to evaluate whether to pay a visit or not when they have never encountered/heard
your business. Yesterday, it’s reported that Google has added a new section for“Special Offers” under Google Business’s listing.
Now vendors can easily showcase their special deals on
Google results – whether the users get that from search or Google Map. The new user
interface allows business/brands to customize offers with specific time period,
optional coupon code and website link. The offers section is juxtaposed right
under the basic profile information in the overview tab – almost indicating a solid
high exposure. I think it’s a great tool for local business to attract both newcomers
and existing customers when doing seasonal/festival/short-term campaigns along
with other initiatives like SEO.
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