One of very surprising developments have been the large amount of money spend by the smaller tech firms on TV advertising. Couple of things are working in the favor of growing spending by these smaller tech firms - where a lot are able to measure impact more accurately and looking to make customers aware of the product. The companies like Peloton increased their spending increase their TV ads to almost $100 million in 2017, an increase of 65% from prior year. Other companies like Refin, TripAdvisor, etc significantly upped their ad spending as well.
Two significant takeaways from this that TV ads might be making a comeback after all, especially as the power of Google and Facebook continues to grow and the opportunities for cost-effective ads become pricier and companies looking for brand awareness chose to go TV route, instead of Google and Facebook where consumers are less loyal and more deal oriented.
No comments:
Post a Comment