DM for B2B Companies (5)

The mobile channel is also important for B2B companies to consider when planning a digital marketing strategy. Mobile is liked to social as the percentage of social media content consumed on mobile devices continues to increase. The next generation of consumers are likely will not even have desktop computers. Mobile is particularly important for B2B companies as the key decision makers at potential clients are very likely to consume content on their mobile devices. The mobile channel must be used to continue driving the brand message home to potential purchasers. B2B companies should work to create content that their clients and prospects can consume on mobile devices in addition to using the mobile channel as a targeting method for new business.