Apple reportedly acquird UK-based marketing startup Data Tiger in February. Combined with its recent launch of Apples News and Stocks and an expected lauch of a new video streaming product in April, the acqusition seems to signal Apple's intent to sell more services and provide more personalized content.
On Apple's current advertising and privacy page (https://support.apple.com/en-us/HT205223), it says: "Ads that are delivered by Apple’s advertising platform may appear in the App Store on iOS, Apple News, and Stocks. The following contextual information may be used to serve ads to you,...... Apple News and Stocks: The type of article you read is used to select appropriate ads."
Then let's see what Data Tiger does. According to Bloomberg, Data Tiger's technology can "optimize the marketing journeys" of customers by using data to more accurately send materials to consumers as well as push notifications. DataTiger’s services could help Apple better understand what people want to consume on their devices, and target the right content to them. And then the articles people actually read will be used to select the relevant ads shown to them. It would be interesting to watch how Apple's advertising strategy pans out.
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