Wechat marketing in China

In general, marketing in China is is not as easy as here in US. The dominant searching engine Baidu is not used often compare with Google. However, people intend to shop more on Wechat and Taobao, an aggregated platform composed of thousands of online individual stores. 

Wechat is the most popular social media in China, it's a combination of Facebook messager, Instagram and paypal. You can message friends, post pictures and make payments. WeChat counts over one billion active monthly users – a threshold it crossed in the early days of 2018. As of the third quarter of that year, it was up to 1.08 billion. In a league table of the world’s most popular messaging apps, this puts it behind only WhatsApp and Facebook Messenger.

Advertising on WeChat is a booming trend: the platform has a long history of protecting users and forbidding entry from advertisers, but it is now slowly opening up. This is a huge opportunity for marketers trying to advertise in China. However, adverse on Wechat is not cheap, the minimal entry price (both foreign companies and Chinese companies)is 50,000 RMB (equal to 8,000 USD). It's both an opportunity and a challenge.