I have never heard of Twitch before coming across this article.
Twitch is an Amazon subsidiary and is the world’s leading live streaming
platform for gamers and surpasses YouTube, Mixer and Google as the largest
platform. You can watch and chat with millions of fans from across the world. They
have built a loyal and engaged audience by allowing viewers to directly
interact with their favorite streamers. This article that I came across is
forecasting that at least 37.5 million people will watch streaming video
content monthly this year on Twitch and that number is expected surpass 40 million
by 2021. This is a significant amount of
people. I have provided a graph below
that shows the number of users and the growth potential of this platform. The author states that Twitch will grow 14.3 %
this year but will continue to lose share to competitors like YouTube, Mixer
and Facebook Gaming. The problem for Twitch is that they now have to “encourage
streamers, viewers and advertisers to stay on its platform by adding non gaming
content.”
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