A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Thursday, March 05, 2020
Coronavirus Impact on Tech Conferences
The impact of the novel coronavirus is continuing to grow, as tech giants are cancelling/postponing major tech conferences, including Google I/O, Facebook's F8 event, the Mobile World Congress, Shoptalk (world's largest retail and e-commerce conference) and the Game Developers Conference, among many other conferences and trade shows. Given the importance of these tech/trade conferences to drive awareness and buzz around the latest products and innovations, the cancellation of these events - on top of the impact of the coronavirus on employee productivity and supply chains around the world - it may depress media coverage and slow down reporting and adoption in the near future. However, one interesting consequence may be the rise of more digital/virtual conferences, with more limited physical presences going forward. It will be interesting to see how these major tech conferences evolve as a result of the disruption this year.
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