Uber signing a deal with adomini opens an entire new world where the adtech world will start competing with companies like JCDecaux for public displays.
We are very close to a world where there will be no middle man and agencies and customers will be able to bid online to place their ads the same way they do with banners online.
Of course, there are restrictions regarding the adds that could be displayed and they would need to be curated beforehand or maybe we could use machine learning to classify the content.
This is a very good example of the merger between IOT and adtech and where the market is going.
https://www.adweek.com/programmatic/uber-inks-deal-with-adomni-to-put-ad-displays-atop-vehicles/
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