Asset Managers Using Digital Marketing Tools

I also recently came across an article highlighting the increase in asset managers using digital marketing. This is a space I previously didn't consider would ever use digital marketing because of regulatory issues and the fact that many asset managers (the smaller ones) tend to be very private. The fact that the asset management industry is competing more and more for investor dollars means digital marketing is being used as another tool to attract those investors. In addition, younger investors are accustom to using social media platforms to get information and to share ideas. In the future, more and more asset managers will use social media to build awareness and monitor QR (quick response) content.