Columbia graduate Barack Obama's use of social media in the 2008 campaign was a great boost to his campaign, especially in the eyes of young people who love technology. His success in delivering the message of Change and Hope brought a sense of optimism that he might have enough media and tech savvy to have an even greater ability to connect with the people and their goals once he was elected.
In an administration marked by vehement opposition, the budget crisis marked a new low, and the normally cool Obama showed uncharacteristic irritation with his nemeses over the past week. On Friday, he took to Twitter and gave out the addresses of various members of Congress, imploring people to get in touch with their representatives about the budget.
In the ensuing hours, measurements of his effectiveness in proliferating the message of "compromise" was being discussed by Mashable and other tech pundits. Republicans jumped on him saying he was "spamming" America. Even on social media, the Republicans have a way of framing him negatively.
Very interesting to hear that losing 39,000 followers was the focus of this info. With over 9 million followers, is 39K significant? Isn't that like .4 percent? That's a lot in an election. Especially in Florida.
Could Obama have made his tweets more effective?
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