Thursday, December 08, 2011

Alec Baldwin vs American Airlines: A Twitter Showdown

Alec Baldwin is perhaps best known for his beloved character Jack Donaghy on NBC's 30 Rock. This week he caused a stir after being kicked off an American Airlines flight. His crime? Refusal to turn off his iPad while playing "Words with Friends." As his publicist later explained "He loves 'Words with Friends' so much that he was willing to leave a plane for it."

This in itself probably would have been a small item on Page Six. The trouble is Baldwin decided to tweet about the incident and crew. He wrote: "Last flight w American. Where retired Catholic school gym teachers from the 1950s find jobs as flight attendants." The event has now escalated to a full fledge media stampede with reports on all the major networks and articles across the country.

What is interesting about this case is that the public, it seems, is siding with American. Their Twitter feed has been inindated with messages of support. Baldwin has publicaly apologized. It, of course, doesn't hurt that American has a very proactive Twitter presence. Other companies should certainly take note.

http://www.cbsnews.com/8301-31749_162-57338722-10391698/american-airlines-responds-after-alec-baldwin-kicked-off-flight/

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