In the spirit of the new year, Mashable.com is offering a round-up of the top 10 viral video ads from 2011. The list includes the usual suspects like the wonderful Volkswagen "Darth Vader" ad that aired during the Super Bowl alongside some lesser-known choices (check out the fully-tattooed "Zombie Boy" getting covered in foundation). What's important to notice here is that none of these ads is the same. As was mentioned in class several times, the key to making a viral video is the content. There are no hard and fast rules as to what will make people latch onto a video and turn it into the next big thing. The important thing is to make the content engaging and relevant.
Enjoy the Top-10 list.
Happy Holidays and here's to another slew of "Top" lists in 2012!
http://mashable.com/2011/12/08/innovative-viral-ads-2011/#rIu5B3Fsstg
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