SEO and UGC

One may argue that SEO is one of the most basic and optimal things a brand can begin with when creating a digital strategy. so how to pop to the top of the list? Is it creating user generated content? Absolutely! But many make the mistake of leveragin UGC through other external websites. But what about using one's own site to promote UGC? Take for example Amazon - reviews are engrained on amazon's own website , producing optimal SEO results. However one can not do this after one sees significant traffic to their own site in order to solicit reviews,comments etc. If you don't have a ton of traffic use review sites such as Yelp.com or Bazaarvoice.com so your UGC ison a site that is popular and will naturally flow to the top of SEO results.

http://searchengineland.com/keys-to-engagement-user-generated-content-seo-102557