This is a great article on innovative email marketing to reinforce the brand messaging. Ralph Lauren, to promote it's Rugby line for the holidays, has developed customizable e-greeting cards which you can send to your network of friends. However, the novelty of this product is that the greeting cards are also shoppable--you can click on the virtual models that walk in and out of the thumbnail images, while holding block letters that spell out a greeting of your choice. The names and prices of the goods they are wearing are listed underneath and by clicking on the model, you can add specific items to your shopping basket. Definitely a multipurpose emailer!
http://mashable.com/2011/12/05/ralph-lauren-holiday-card/
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