What I liked about this article was the underlying importance of the tablet and electronic readers. Publishers really caught the right momentum to be part of the game changer rather than lose out like the music industry. At the end of the day, the content is what the customers willl pay for and the fact that they are being amenable to distribution shows the forward looking outlook of the industry.
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This new venture is being created with assets from the new entity’s acquisition of Travidia, the developer of Find n Save. The new company will adopt the Find n Save brand. Financial terms of the Travidia acquisition were not disclosed. The Jordan, Edmiston Group, Inc. was the banker on the deal, representing Travidia
Over the past year, most newspapers have begun using some form of e-commerce to offset their declining print ad and circulation revenues, while buttressing their growing, yet relatively small, digital dollars. The platform all of the newspapers will now be using is called Find n Save. Last March, McClatchy started running its own in-house daily deal program on Find n Save, which was intended to operate alongside an existing affiliate deal with social shopping network Groupon (NSDQ: GRPN). Around that same time, Hearst signed on with white label daily deals service Analog Analytics to rollout daily deals sites across its local newspapers as well.
More recently, the Associated Press brought 40 newspapers into its mobile coupon network, iCircular. Google (NSDQ: GOOG) and Yahoo (NSDQ: YHOO) have also been working on bringing the Sunday circulars into the digital age.
“Newspaper publishers are interested in strengthening their online circular and classifieds capabilities,” said Tolman Geffs, JEGI’s co-president. “They want to make sure they kept up with the pace of development of the daily deals space. What Trividia’s system does is create a consistent entry point for advertisers at the local level, while extending the sales of the newspapers who use it nationally. For example, advertisers will be able to choose from a number of options, such as buying across a newspaper chain or simply doing individual newspaper deals. Ultimately, Trividia can handle online and offline conversion—which is what newspapers have been trying to do on their own when it comes to transferring their print circular ads to the web. This gives them a simple system to execute those conversions.”
This new agreement with Find n Save is not meant to replace the newspapers’ current daily deals efforts, Christopher Tippie, the CEO of the newspaper daily deal consortium told paidContent in an e-mail.
“I think it isn’t accurate to say it is a daily deals platform,” said Tippie, who was one of the founding executives of the 800-member Yahoo Newspaper Consortium, a local sales alliance between the portal and individual newspapers. “In fact, Find n Save actually integrates existing daily deals initiative currently underway with our affiliates. In essence, it is a shopping portal that provides, in a single location, a myriad of shopping tools and advertising products being used by our local affiliates: circulars, converted print offers, daily deals and other local shopping products. Each offer is extracted from the product, fielded, indexed, optimized (SEO) and is searchable from a common branded user interface.”
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