It is often talked about virtual apparel stores, enabling to “try” online jeans and dresses with virtual movies and photos showing how these new clothes could fit on us. The same concept has been developed for make-up. ModiFace, a provider of virtual makeover and mobile app technologies, in partnership with Stila Cosmetics, announced this week the launch of the Stila Cosmetics `Color Me Stila’ iPhone and iPad application. This application utilizes facial recognition and virtual-try-on technology to allow users to “paint” on their image using Stila Cosmetics shades. This feature, which is ideal for touch-enabled phones and tablets, makes it possible for users to paint any number/style of cosmetics on their image.
The patented ModiFace-powered facial recognition technology ensures that user’s virtual product applications always look perfect by preserving the boundary and regions which different shades apply.
The ideas that have been developed for regular virtual-makeover tools have been combined with the touch capabilities of iOS devices to create this innovative mobile application.
This is not a new tool to be used alone. Before going to work or hangout out on Saturday night it is now possible to combine this make-up tool with other virtual online applications which will allow seeing movies and photos of yourself with different clothes, make-up and haircut. And may-be one day the tool will allow to figure out about the different looks with different “+one” options in order to see which one fits the best with the nail varnish and the purse of the day.
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