According to a new study, usage of tablet devices is incredibly strong with Asian-Americans and Hispanics. Approximately 12.6% of Hispanics and 14.4% of Asians are consuming content on a tablet. These numbers are expected to double by 2014.
This is a great opportunity for small companies to take advantage of this usage. For example, instead of printing books in a small print run for a variety of languages like Spanish, Chinese, and Korean, companies can save a lot of money by producing digital content. Instead of the high fixed costs associated with printing, content can be developed specifically for tablets. And companies like Rosetta Stone can utilize an iPad to harness the power of video, audio, and even writing. Imagine learning how to draw a Chinese letter or practicing verb conjugations.
Or if marketers are looking to reach a more multicultural audience they should consider earmarking some of their ad budget to spend on tablet related ads and apps. It's nice to see such a high adoption rates of tablets among Asians and Hispanic and it represents a sea of possibilities for businesses to reach them.
http://www.emarketer.com/Article.aspx?R=1008726
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