This article is abit of holiday fun. It shows the trend to rent—movies, dresses, apartments, even children’s toys is still very much on the rise. While some companies (Netflix) may be showing serious customer fall out, there seems to be no shortage of online retailers hoping to capitalize on the rent and return business. The success or failure of Toygaroo and others like it will say a lot
about how much the trend can continue…and will people show different patterns of purchase online than they do in physical retail stores? Spending on young children has been one of the mainstays of retail even in a poor economy…while overall book sales have tanked….children’s books continue to do well. How will people feel about loaned out toys for their kids? Good enough or gross?
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