Are We All Marketers?

In the July 2011 McKinsey Quarterly, business journal of McKinsey and Company, an article titled We’re all marketers now discusses that "Engaging customers today requires commitment from the entire company—and a redefined marketing organization." According to the article marketers have been adjusting to a new era of deep customer engagement. They’ve tackled on new functions, such as social-media management, and altered processes to better integrate advertising campaigns online, on television, and in print. Finally they also have added staff with Web expertise to manage the explosion of digital customer data. McKinsey argues that in their experience, that’s not enough! In fact, to truly engage customers for whom “push” advertising is increasingly irrelevant, companies must do more outside the confines of the traditional marketing organization. At the end of the day, customers no longer separate marketing from the product and they don’t separate marketing from their in-store or online experience. The writer explains "In the era of engagement, marketing is the company." This article is an interesting read and helpful. For more info go to (Source: www.mckinseyquarterly.com/Marketing/Digital_Marketing/Were_all_marketers_now_2834).