More from the battle between smartphones and how utterly dead-in-the water RIM. It seems that they gambled big on the sale of their own tablet, the PlayBook. For many of the reasons that we have discussed in class, that seems that comfort and marketing of the operating system to customers and programmers a like is a big part of the problem. And since bosses aren’t footing the bill for tablet purchases, inflated numbers for Blackberries don’t apply here. People are buying what they want, and that isn’t the PlayBook.
Monday, December 05, 2011
Wired: RIM’s Troubles Continue: BlackBerry PlayBook Costing Company $485 Million
More from the battle between smartphones and how utterly dead-in-the water RIM. It seems that they gambled big on the sale of their own tablet, the PlayBook. For many of the reasons that we have discussed in class, that seems that comfort and marketing of the operating system to customers and programmers a like is a big part of the problem. And since bosses aren’t footing the bill for tablet purchases, inflated numbers for Blackberries don’t apply here. People are buying what they want, and that isn’t the PlayBook.
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