Looks like Facebook is on a mission to conquer the world....
FB recently announced plans to acquire GoWalla, a social networking platform similar to Foursquare with 2MM subscribers, in order to come to speed on location based targeting. As many know, Facebook did launch Facebook Places which essentially provided LBS targeting but never truly caught on. The company is now discontinuing that feature. it is unclear of how the Gowalla platform will be integrated into Facebook, or whether this was more of an acquisition to scoop up some great engineeering talent. Regardless, the move is one that many will watch as Foursquare continues to exceed 15 MM subscribers as of late 2011, but nowhere close to the massive presence that Facebook has internationally. Leveraging Facebook's large subscriber base may put FB ahead of Foursquare if it is able to combine location based targeting with its social media platform- as a one stop shop for literally everything! =)
http://searchenginewatch.com/article/2131228/Facebook-Acquires-Gowalla-Tests-Negative-Feedback-Feature-Expands-in-NYC
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