Do-It-Yourself Budget: Hootsuite. If
you really are strapped for cash, don’t stay out of the social media
game just because of a liquid capital shortage. Hootsuite is one of the
most widely-used platforms for managing social media. Schedule posts
between your web content and social outlets, or schedule specific
messages to each outlet at specified times. Hootsuite is kind of like
the Lowe’s or Home Depot of social-media marketing -- it puts the power
to do things in your hands. There is a completely free option that gives
you the Hootsuite basics, or for just $11 a month you can get the pro
version that gives you all the bells and whistles you need to
effectively set up and manage a social campaign. This route takes a bit
more of an investment in time and self-sufficiency than others, but at a
cost so low, it’s a great approach for the truly bootstrapping startup.
Shoestring Budget: $99 Social. If
you thought having your own dedicated social media account rep was only
for the “big guys,” think again. $99Social was created by entrepreneurs
for entrepreneurs. It understands you need the coverage and the help to
get your successful social media campaign off the ground and on a
budget (as you may have guessed, at $99 a month). You fill out a
pre-questionnaire so your account rep can get to know your business and
needs, then they help create a meaningful social media presence for you.
That plan includes daily postings, responses to social media comments
and even spam removal on your branded Facebook, Twitter and Google+
accounts. There’s no contract, no hidden fees and no price increases.
It’s straight up $99 and provides a tremendous value for the cost.
Business Is Blowing-Up Budget: Hubspot. Hubspot
is a great place to start for any entrepreneur looking to develop a
social-media and inbound marketing plan. It offers tons of great advice,
case studies and free reports that can help you get started on your
marketing strategy. If you want to work with Hubspot, don’t be
intimidated. Yes, it has a big price point for large businesses, but
there’s still an entry point for the up-and-comers, too. Its basic plans
start at $200 a month and are a great jumping off point for the
entrepreneur whose business is starting to blow up and needs more out of
their marketing plan than they can manage alone.
Source: http://www.entrepreneur.com/article/232798
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