Are brands optimizing Twitter?

Are there any new trends on Twitter? Its been a while since Twitter made available the option to share videos and pictures through its platform. Has anything about the way companies are tweeting these days changed?

It seems that brands are doing a Twitter marketing about-face. In other words, brand communications on Twitter are notoriously improving!

In the last communications we've seen a huge shift in the way brands have looked and used Twitter in the past. Let me support this theory with some facts:

•     In 2010, just 10% of all tweets came from brands.
•   In 2012, when Twitter had 500 million registered users, major brands were buying in, but the       learning curve was steep and they made mistakes, especially in their interactions with         customers.
•   By 2013 brands were tweeting four times more than they were in 2012, with the 10 most-followed brands tweeting every six to 20 minutes. It seemed their transformation from skeptics to Twitter devotees eager to make an impact was finally complete.

All of this just to show that there might be an excess of great content, savvy strategies, and engaging ads that suggest brands are really hitting their stride.

Moreover, there are brands like Hyundai, which has not only mastered the art of the hashtag on twitter, but also built an entire World Cup campaign around it. They launched #BecauseFutbol on Twitter and it was a huge success. The automaker managed to inspire countless fan tweets honoring a love of the tournament that had the world talking

Companies like Hyundai, have found their social media marketing niche, and in so doing have helped to redefine the way the platform is approached.

Twitter is a customer service tool. Yes, and It can be used to broadcast company news. But it's also a conduit for digital creativity, and it's there that many brands are making their home.

To conclude, here are three ideas that might help companies to do so:

1.    Leverage Twitter Trends.

2.    Commit to More Visual Tweets.

3.    Link to Current Events and Give Your Custom Hashtags “Mass Appeal”.

Source: www.clickz.com