Saturday, July 19, 2014

Yahoo boosting video strategy


Acquisition of RayV

Yahoo announced recently the acquisition of RayV, an Israeli startup specialized in streaming high-quality video to online and mobile devices.

This shows, once more, Yahoo’s pursue for a more solid video strategy (including streaming video live or on demand), giving them technology infrastructure that enhances current capabilities.


Is Yahoo moving from search portal to content provider?

Several recent announces indicate the strategy of moving into content.

Only in 2014, several news came out about Yahoo and content / video related initiatives such as:
  • Announcement of two 30-minte original series
  • Commitment to revive Community, a popular ex-NBC sitcom
  • Announced a partnership with LiveNation (live events promoter), to stream one concert per day for the next several years
The acquisition of RayV gives them the means to reach the users: they already had the content and now have the way to distribute it.
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