What are the major take-aways for the
marketing trend?
A.
Digital
marketing will become the major marketing channel with mobile marketing taking
the lead in both efficacy and budget.
B.
Marketing
outcomes can be greatly optimized by using digital analytical tools.
C.
Regarding
specific channels, it is hard to overgeneralize which is the best accessible
one to our potential customers. It may depend heavily on the product and
service, varying from industry to industry. Don’t underestimate the traditional
non-digital marketing channels.
D.
Change
is a double-sword for digital marketing. While changes can create new opportunities
for new players, meaning the market position in today’s business is not as
stagnant as it used to be decades ago, executives are equally conscious of the
volatility of the market shift in digital marketing, calling them barriers.
E.
At
the institutional level, there should be human capacity building as well as
clear corporate structure to sustain innovation as well as digital marketing
strategy planning.
No comments:
Post a Comment