Social Media Opportunity for Small Businesses

Though every company can enjoy the benefits of a strong social media campaign, small businesses that use it right reap the most rewards, especially for following reasons.

1. Social media enabled one-on-one client relationships. As most communication occurs in a digital format, it became easier to for small businesses with almost no cost.

2. They allowed small business advertising savings. Small businesses do not have to use outbound marketing at all if online platforms are used correctly. 

3. They provided more networking opportunities.The connecting power of the Internet means that small business owners can meet, compete and thrive together online.
 

Source) http://www.commercialwritingsolutions.com/the-small-business-social-media-advantage/