Katy Perry is one of the most famous singer worldwide. She has a nice voice, but I wouldn't call her an amazing singer. So, how can she be so notorious? One key reason lies in her ability to create and leverage a huge network of fan. She is the queen of Twitter (56.5 millions of follower), in addition to a great presence on Facebook (72.6 millions likes) and Instangram (xx followers). How was she able to create such a wide network? She makes a very wise use of social networs. For example, she allowed fans to vote for a song from album Prism
to be released early on iTunes.
She gave fans power asking them to create a video to promote her song Firework, and she rewarded the winners. In particular, che didn't ask to make a video for the song itself, but to talk about the people who were most important in their lives: a great way to build strong human connection.
She gave fans power asking them to create a video to promote her song Firework, and she rewarded the winners. In particular, che didn't ask to make a video for the song itself, but to talk about the people who were most important in their lives: a great way to build strong human connection.
Once built her network base, Katy Parry can leverage it to promote her new songs and albums. For example, in November 2013, she promoted her new hit "Unconditionally" with a
live compilation of Instagram photos tagged with #KatyUnconditionally.
A really great strategy to reach a wide audience such as the one for commercial songs!
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