Twitter Releases
Enhanced Analytics for Advertisers
The new analytical tools Twitter has released for advertisers are very interesting if you are a business who
utilizes Twitter as a method of gaining awareness and ushering customers
through the purchase funnel. We do not
often think of Twitter as being a highly effective advertising tool because one
needs followers in order to get a message across; however, with the help of
these new tools and a particular strategy, companies can better target potential
customers. As growing businesses use
Twitter more and more in a promotional sense, these new analytical tools will be
able to supply valuable information. The
ability to measure impressions, engagements, new followers and retweets as a
result of a Company’s social media presence is a very powerful tool. This will allow smaller businesses to better
target new customers and therefore, acquire new customers.
A short tweet can get the word out about sales, one-time
offers, new products and new locations. For
the first time, advertisers will now be able to see how many users have
actually read those tweets and if they retweeted those alerts. It is fascinating that Twitter users could
not previously see who had viewed their tweet or “advertisements”. Now with the tweet activity dashboard, advertisers
will be able to take a more proactive approach to their Twitter accounts and
social media strategies.
Source:
No comments:
Post a Comment