Last Thursday, Verizon Wireless launched "Smart Rewards." It is a new loyalty program that offers its 100 million-plus subscribers discounts on retail, dining, hotels and entertainment with its data-tracking built in system. In order to sign up, customers must also enroll in Verizon Selects, which tracks subscriber's location and Internet usage, on desktop and mobile apps. Enrollees can later choose to opt-out of Selects.
It just ran its first television advertising last weekend. Points collected through the program can be used to net discounts offered from more than 200 brands, travel rewards from over 26,000 hotels and NFL game tickets. For Verizon, the program is penetrate smartphone market and lock in customers from discounted offerings from smaller rivals T-Mobile and Sprint. It will be interesting to see how successful this program becomes.
To read more: http://adage.com/article/digital/verizon-customer-rewards-program-tracks-subscriber-data/294358/
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