Internet radio providers are increasingly popular. Pandora
itself commands 9 percent of total radio listening in the US. In terms of
advertising, internet radio offers a stronger value proposition compared to
traditional terrestrial radio because internet radio has both visual and audio
components whereas terrestrial radio only has audio components. Recently,
Pandora has attempted to provide streaming services for cars, since this medium
accounts for 50 percent of ad revenue. Currently, 135 models from 26 different
automobile manufacturers will have pre-installed Pandora services.
Source:
http://www.trefis.com/stock/p/articles/247554/publish-soon-pandora-looks-to-challenge-terrestrial-radios-dominance-in-cars/2014-07-22
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