Last week in class we got great insights on successful tools
and tactics to gain in Social Media. Lucky enough I got a copy of the book
Likeable Social Media from the very Dave Kerpen and want to share this very interesting piece with you.
Think of B2B… Thought of LinkedIn?
Source: Likeable social media, from Dave Kerpen, McGraw
Hill, 2011 edition, page 30.
Certainly a great vehicle. In addition, or substitution, successful
B2B campaigns managed to get the attention of brand managers and decision
makers in specific companies (i.e. Neutrogena) by targeting Facebook ads to
them. The purpose of the ads is to build awareness of the B2B brand so when the
time comes a few weeks later that the manager has to make a decision, the B2B
company comes top of mind. But remember,
you are targeting people, not companies!
How? In Facebook select the targeted company and position
under “Workplace” and “Job Title”.
Read how it worked for Likeable:
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