This past week brought an immense volume of sad news. From the death tolls in Gaza to the downing of Malaysian Airlines MH17 - allegedly by Russian-backed Ukrainian rebels. While keeping up with the daily news, I could not help but notice the poor timing of airline display ads alongside news articles that continue to this very day and moment of the publishing of this blog entry.
What surprised me on a superficial level was that these ads - particularly one from Air Berlin - kept getting pushed to me as if its ad analytics had completely failed and did not notice that a) I was not clicking on the ad, and b) I had seen it everyday, multiple times a day, for a week.
The tragic part about these Air Berlin ads is that its advertisers are seemingly disconnected from what is happening in the world and have not bothered to perhaps ask their ad managers to hold back on their ads this week given the horrible news. Advertising plane tickets next to articles about the number of bodies being carried out of a plane crash are laughably inappropriate.
Even worse, if Air Berlin is aware and have actively decided to take advantage of this terrible news, they will do even worse for themselves: associating their brand with profiteering from death.
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