Since their introduction in 2008, apps have created an entirely new multi-billion industry.
As always happens, the first mover is the one that makes all the money...well, not in this case!
This new industry has provided several billions of payoff to standard guys with simple/creative ideas and elementary coding skills. Then these guys became companies, and then these companies became multi-billion companies.
With this entirely new world equilibrium....many other stakeholders started benefiting from the apps as well.
Mobile-app install ads have been driving Facebook’s swelling mobile ad business, which made up 59% of its total revenue in the first quarter, up from 30% a year earlier.
...and now what? Twitter is catching up with the competition!
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