The Wall Street Journal reported last week that Yahoo is acquiring Flurry Inc. for more than $200 million. This acquisition is an attempt by Yahoo to boost mobile advertising revenue. Flurry is focused on the mobile segment and provides services to both developers and marketers. According to their website they work with over a 170,000 developers and collect data from over 150 billion app sessions per month.
This acquisition seeks to improve Yahoo's presence in mobile at a time when mobile advertising appears to one of the big opportunities in the digital marketing space. This segment of the market is lead by Google and Facebook, but the Flurry acquisition will be a first step for Yahoo to become a larger player. The Wall Street Journal also reported that Google is expected to have over 50% share of mobile ad spending, Facebook is expected to have 22%, and Yahoo is expected to have less than 1%.
It will be interesting to see if Yahoo is able to grow their share of the rapidly expanding mobile advertising pie, or if the market will just continue to be dominated by Google and Facebook. With such rapid growth in the market (estimated to be 85% this year by eMarketer) will the new business just go to the old players or does it present an opportunity for new entrants to capture more of the market?
http://online.wsj.com/articles/yahoo-to-pay-more-than-200-million-to-acquire-flurry-1405976766
http://www.flurry.com/about-flurry
No comments:
Post a Comment