http://techcrunch.com/2015/04/10/amazon-quietly-acquired-shoefitr-to-improve-how-it-sells-footwear-online/
You may have interacted with the Shoefitr widget in the past on Saucony.com, Nordstrom.com, REI, or other retailers' sites. It will be interesting to see if the technology will continue to have a home with these Amazon competitors, or if "outside" business will be shut down. Shoefitr works by using proprietary 3D scan technology to scan the insides and outsides of sneakers, then storing this info in their database. Previously, the more companies it partnered with, the stronger its product recommender became, because they had access to more shoes to scan and include in their system.
Partnership with Amazon could mean that every footwear product sold on Amazon's site could eventually be scanned and catalogued, which would provide very useful info for an online shopper to make a fit-based or similarity-based shoe selection. However in my opinion, the Shoefitr experience still does not replace the experience of actually trying the shoe on, so having this in conjunction with seamless delivery and returns is a nice one-two punch for Amazon subsidiary Zappos.
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