Saturday, April 04, 2015

How to leverage video for your company

As part of the latest trend towards video, the question as to why and how to exploit video content - and to what end emerges? What do companies have to gain from this trend?

Seeing this as less than obvious i thought worthwhile to explore where the opportunities lay. what exactly does a marketing video look like? Ultimately, it's not just limited to an ad that can make be placed everywhere. Rather, the opportunity appears to be broader - emphasizing opportunities to engage with existing and potential customers via tutorials, webinar videos, reviews, public service announcements of all varieties, culture, and testimonials, and lastly via social media to detail such as instagram.

Perhaps the broader question is how companies can leverage video to create a responsive environment, through which consumers will opt to engage, respond, and add content of their own.

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