Thursday, April 09, 2015

Digital Marketing in the Internet of Things

Marketing has become more complex very quickly in the last 2 decades. We went from worrying about how to make clever and funny commercial to being worried about how our ads and message is consumed across multiple platforms and screens. With the arrival of apple watch the landscape grows only more complex.

Apple watch may not be as ground breaking as the iPhone, but it does provide another device and screen for marketers to worry about. It is not just another screen that is increasing the complexity it is our interaction with the additional device. The use case for an Apple watch is different from our phones and tablets... it is even different from other wearable devices such as fitBit.

The review of the apple watch hints that not all companies have figured out how to build an app for this new channel and I am sure it will take some time before people perfect it just like it took a while for iPhone apps to reach their full potential. I am also sure that some marketers are going to completely miss how to advertise on this channel but it will be interesting to see who will be the first to get it right and how they do it.

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