Savvy newspapers have finally realized their business models need to change and simply relying on driving users to their site to generate clicks and impressions is not nearly enough. The Chicago Tribune understands they have creative talent capable of producing content that can be used to help marketers. Marketers may understand the power of a great story, but journalists know how to tell a great story. The fusion and collaboration of these two professions can be quite powerful and help marketers solve the problem of consistently coming up with great content.
This article also briefly touches on the issue of the separation of editorial and advertising during our last class. The Chicago Tribune seems to be taking the high road on this topic, but this article highlights how easily news sources can blur the lines.
http://www.chicagotribune.com/business/breaking/ct-tribune-digital-marketing-0401-biz-20150331-story.html#page=1
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