Tinder ran it's first video ads on Thursday. The first brand to place the ads is Bud Light, promoting its "Whatever USA" campaign. Right now, the companies are experimenting with different video lengths.
For Anheuser-Busch Inbev this may make sense. They have been making a big digital marketing push with it's "Whatever USA" campaign. The campaign lets followers on social media compete for a an invitation to a boozy party in "Whatever USA". The Tinder ads lead users to the website where they can enter to win.
Tinder has been increasingly forming relationships with brands. For example, TV shows, like Fox's "The Mindy Project," have run promotions on the app. Cleverly, they built faux profiles of its lead characters. Bud Light's ads, however, are not meant to look like dating profiles on the app.
Check out the video here: https://www.youtube.com/watch?v=-FW-5y1fCL8
Artilce here: http://adage.com/article/digital/tinder-launches-paid-ads-bud-light-s-usa/297906/
For Anheuser-Busch Inbev this may make sense. They have been making a big digital marketing push with it's "Whatever USA" campaign. The campaign lets followers on social media compete for a an invitation to a boozy party in "Whatever USA". The Tinder ads lead users to the website where they can enter to win.
Tinder has been increasingly forming relationships with brands. For example, TV shows, like Fox's "The Mindy Project," have run promotions on the app. Cleverly, they built faux profiles of its lead characters. Bud Light's ads, however, are not meant to look like dating profiles on the app.
Check out the video here: https://www.youtube.com/watch?v=-FW-5y1fCL8
Artilce here: http://adage.com/article/digital/tinder-launches-paid-ads-bud-light-s-usa/297906/
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