I read an article about "Nissan Deploys Adobe Marketing Cloud Globally to Deliver Integrated Brand Image". I think the idea behind this newly developed platform is interesting. I would like to know how it works.
Nissan launched a platform with adobe to create a new digital marketing solution. Since Nissan has broad markets around the world, Nissan was trying to deploy special marketing tactics for different locations. This new system creates a unified platform for the different regions of Nissan markets. Due to Nissan has a variety of platforms around the world, this action would let Nissan to create new customer experience and give customers around the world consistent brand image (for Nissan' three main brands). Therefore, the main purpose of the action is to create a platform that could fix the situation of inconsistent brand images of Nissan in different places.
Nissan and Adobe made the platform through these main digital channels, mobile, social and dealer networks. Adobe Marketing Cloud is in charge of the platform. Adobe Marketing Cloud helps companies to create personalized customer experience utilizing data and many channels such as web and Apps. In my perspective, it would be interesting to find out how this platform actually works to help Nissan achieve the goal of consistent brand image. The idea would be interesting.
This blog is based on the article from http://www.adobe.com/news-room/pressreleases/201504/04072015NissanDeploysAdobeMarketingCloud.html
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