Friday, April 03, 2015

The Age of YOU: the Future of Business Is Personal

Last month, the worldly renowned brand consultancy firm, Interbrand announced their list of the 100 Best Global Brands. With it, the company also declared that the future of business is personal. The Age of You has arrived. See the full article on the website.

On a short 1.5-minute clip, Interbrand's Global CEO Jez Frampton congratulates the top 100 brands and addresses the increasingly complicated nature of building brands in today's minutely transforming society. He says, "It's not just about having a great idea, a great identity, fantastic communications. Nowadays it's about building a tight, seamless experience -- an ecosystem if you'd like."

That is, the Age of You signifies customers' increasing expectations on getting personalized services. Frampton calls this the "mecosystem."

As soon as I saw this, I instantly thought -- digital marketing! Digital marketing strategies actualize the mecosystem in businesses through tactics that target intent-driven searches and activities. But how is this manageable to YOUR business? And how does this affect YOU as a customer?

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