Monday, April 20, 2015

Apple Watch: a new digital marketing channel?

It seems like all eyes have been on the Apple Watch this month. There has been a flood of articles and blog posts about how Apple is executing luxury marketing strategies to promote the Watch and how this wearable technology is going to be groundbreaking. 

We must accept that, and at this point in time, it's probably not worth it to speculate if the Watch is going to be a fad, because it's Apple-approved. Apple's approval stamp in the modern society means real legitimacy.

So what we must think of now is: how can the Watch be a new digital marketing channel? This forward thinking will get us far, and in fact, PSFK advises us to not crowd the content. Read the whole article here.

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