A PSFK article "Shazam Your Wine to Become an Expert in Vine" does not only have a catchy title but also covers a very interesting app, Delectable.
The app used to identify a wine, rate and share your drinking experiences with fellow Dionysoses. The updated version now allows users to "shazam" a wine and add it to your history under the titles: Top Styles, Regions, Top Rated Wines, and Drinks With."
To me, this is a flag for Google as an example of the increase in mobile, in-app searches as opposed go googling things as default. It will be interesting to observe how Google will address this challenge.
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