Saturday, April 04, 2015

Facebook video traffic overtaking youtube

The latest trend towards video can be seen in the shift towards video by Facebook, which saw its traffic towards native uploads exceed that of youtube content in january, making links to youtube posts a declining portion of its overall traffic. there appears on an ongoing challenge to grab market share on who is hosting and pushing up the most traffic.

along the same lines, facebook has also illustrated its commitment to video content, going to the extent to prioritize the content in the 'news feed' functionality. the purpose here is to clearly emphasize the opportunity.

taking video to the next level, facebook appears poised to push video into colloboration, a first for one of the major sites, in an effort to encourage greater sharing of video content. it appears all of the sites see video as an emerging winning trend in social media. i'm not so sure however,

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