Saturday, April 18, 2015

Snapchat ranks best for youth

Snapchat taps into a new trend for the young audience which is anonymity.  One reputation-burning post on Facebook or Twitter can follow you for years and even the young generation knows it.  However there is still something enticing about sharing a scandalous piece of gossip or a racy photo without leaving a trace.  Multiple apps have been developed since to cater to the same insight but none with such success.

71% of Snapchat users in the US are between 18-34 compared with only 40% on Facebook and Twitter.  It is still to be seen how Snapchat will catapult their revenue model but for the moment they are generating the critical mass.

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