Snapchat taps into a new trend for the young audience which is anonymity. One reputation-burning post on Facebook or Twitter can follow you for years and even the young generation knows it. However there is still something enticing about sharing a scandalous piece of gossip or a racy photo without leaving a trace. Multiple apps have been developed since to cater to the same insight but none with such success.
71% of Snapchat users in the US are between 18-34 compared with only 40% on Facebook and Twitter. It is still to be seen how Snapchat will catapult their revenue model but for the moment they are generating the critical mass.
71% of Snapchat users in the US are between 18-34 compared with only 40% on Facebook and Twitter. It is still to be seen how Snapchat will catapult their revenue model but for the moment they are generating the critical mass.
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