A recent Forbes article sites that Google has made all the right mistakes to sink the Google+ initiative. It has had a 97% decline in engagement year over year. An NYU marketing professor cites the following causes for failure:
- Misalignment with the Google vision of organizing the world's information.
- Google+ isn't fun like other social networks such as Facebook or Twitter. It seems very manufacturer and hence doesn't engage the millennial with as much efficacy.
- It was a frontal attack on Facebook but offered nothing newer or better.
- Google did not identify an un-tapped consumer segment. They took a broad-based approach similar to Search Engine but in a space that already had an incumbent player.
I never even started using Google+ until this class. I saw no added utility in it. I guess Forbes might be right.
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