Saturday, July 28, 2012

Dissect Your Online Image


Without really realizing it, most of us have put so much information about ourselves on so many different social networks, over a long period of time.  Now, you can create an “infographic” about your life that tells a big picture story, visually.  Among other things, Vizify will be able take LinkedIn and makes a timeline of your career history, turn your Foursquare check-ins into a pie chart that shows where you spend your time, and mine your tweets to tell you what words you use the most.  This service can be valuable when one is evaluating their online identity.  It’s become widely known that employers research candidates online before hiring them.  An infograph can help job seekers compile a brief and summarized online “impression” summarizing multiple aspects of their lives. 
 
This sounds like an interesting concept and I think it would be fun to easily be able to see statistics about yourself consolidated in a few easy to read and well-designed visuals.  I do, however, believe the fundamentals of what Vizify is trying to do will be less compelling to individuals but more beneficial to brands and even celebrities who are aiming to brand themselves through social media, particularly if there is a fee involved in using the service.  This could be useful for individuals who are not aware of the online image they are cultivating.  The data consolidation that Vizify provides can shed light on this and prompt the individual to make adjustments as necessary, if they wish to mold their image differently.  This leads me to think that an interesting partnership Vizify could pursue would be with Reputation  Defender – a service that aims to “clean up” people’s online image and remove false and/or harmful information.  This could increase Vizify’s exposure and add value to both services.

Full article:
http://www.fastcodesign.com/1670378/vizify-turns-your-social-network-into-an-infographic-about-your-life#2

1 comment:

Benji said...

Going one step further on the thought, if other people, particularly one's potential future employers, are using tools like this to analyze applicants, it would be very helpful to see how we are presented in such an aggregated, analyzed way.